LA NASCITA DEL BRAND
1909, Teodoro Carnielli from Vittorio Veneto is an artisan who repairs and build bicycles. He supports and then become the president of the local Cycling Association, and he first recognise the extraordinary talent of a young cyclist, Ottavio Bottecchia.
After the consacration on Bici Automoto of the incredible talent of Ottavio, Carnielli suggest him to produce bikes with his name, exploiting the fame and notoriety of the boy, with the benefit of the royalities for him. Year by year the little laboratory of Carnielli become a company. Between 1930 and 1940 the employees become almost one hundred and they produce Bottecchia bicycles, Trionfo motorcycles and later Vittoria ones.
Bottecchia bikes are produces in different colors and models and numbers grow fast, but the more appreciated are always road bikes.
Teodoro Carnielli, sempre più fanatico di competizioni su due ruote, inizia a sponsorizzare delle squadre ciclistiche che usano le biciclette Bottecchia. Nel 1951 Guido Carnielli ha una grande idea: una bici da usare stando sul posto, utilissima per la riabilitazione fisica: nasce la CYCLETTE la prima ciclocamera al mondo. Nei primi anni Sessanta, a Guido viene un’altra intuizione rivoluzionaria. In Italia sono gli anni del boom economico, ed è sempre maggiore il numero di italiani che si possono permettere l’acquisto di un automobile; e allora perché non creare una bicicletta pieghevole, con ruote piccole adatta a essere trasportata in auto? Per la produzione di quel modello, la ditta Carnielli sostiene un grande sforzo economico. La GRAZIELLA, che prende il nome dal periodico della Mondadori che la pubblicizza per primo, è disegnata nel 1963 da Rinaldo Donzelli, la prima bicicletta pieghevole prodotta di serie diventa un successo mondiale. Sul finire degli anni Sessanta, il vecchio Teodoro cede il testimone ai figli Guido e Mario, che riprendono a valorizzare il ciclismo con le bici Bottecchia e arrivano per loro altre vittorie e tanti allori.
A metà degli anni ’90 il marchio Bottecchia, separato da quello Carnielli, viene rilevato dall’attuale compagine societaria che porta l’azienda da Vittorio Veneto nell’attuale sede di Cavarzere, in provincia di Venezia. Inizia così la rinascita del marchio che punta al mercato mondiale attraverso lo strategico Reparto corse, sinonimo di eccellenza stilistica e tecnologica.
Since one century Bottecchia bicycles achieved the big public all over the world with its design and its technological innovations.
With its brand, Reparto Corse, Tempo Libero, BeGreen and Graziella, Bottecchia Cicli offers a complete range of bicycles, from racing models designed for professionals, to elegant two wheels projected for daily use in the city, up to the electric line to satisfy the needs of ecological mobility. On 2012 Bottecchia Cicli grows and increases thanks to the arrival of the new Graziella, which recall in modern and technological way the legendary folding bicycle, icon of the ‘60s Italian economical boom .
Reparto Corse is the Bottecchia’s brand dedicated to the professional cycling and to the creation of highly professional racing products, both race and mountain bike. Reparto corse’s creatures put together the most innovative materials and the technologies with more performances, with an exclusive polished and elegant design. The collaboration with the Pro teams permitted to the Bottecchia R&D division to realize unique frames, with high performances, stiff and suitable to face the most difficult competitions on all the streets all over the world.
The most famous racing frames SP9 which stand out for their monocoque structure made of double mold TCC, the Emme2 totally handmade in Italy, custom made, with bandaged carbon, the extraordinary and light Emme 695 -evolution of Emme2- and the Emme 3 Gara. The innovative mtb Zoncolan and the last Ortles 297+, were all born from the understanding with the teams. Made in Italy projects created to stand out on the market for the quality, design, performance and style, pursuing the way of excellence. This is Bottecchia Reparto Corse: research and innovation, technology and quality joined together to the Italian style.
THE RIGHT WAY
The tenacity, the constancy and the willpower of the great champion Ottavio Bottecchia are the values that guide our company to realize each project. All the Bottecchia’s models reflect the passion for the two wheels, the love for the style, the Italian design, and the tradition of a brand that goes with the riders for more than 100 years, with refined, elegants and high performance bikes. The quality of a solid and established Italian reality that is expanding in the principal world markets thanks to its international spirit.
The long history and the international success of Bottecchia’s brand are based on solid foundations and concretes values that permitted to our company to became a world reference point thanks to the wide selection of bicycles which can be adapted to every target, satisfying the requirements of every rider with the superior quality of our products. We offer an efficient and prompt service, with prompt delivery, offering to our customers the maximum flexibility of planning. We base our relationships on the mutual admiration and on the integrity, on the satisfaction and on the maximum respect for the customers.
Professional integrity: we daily work to manage the relationships with our customers and suppliers following high professional standards and working diligently to be respected all over the world. We always apply our values on all the relationships, both externals and internals, to create together an advantageous working environment for the success of the company and the single worker.
Respect: we believe that the people are our greatest resource, and so we try to provide the best working environment, favorable to creative and operative thought, in a calm and stimulating environment.
Long run relationships: both with our customers or suppliers, we believe it’s essential to establish relationships that last long, based on respect and faith. One of the most important factor of our success is the relationship with the key-partner. We exclusively trust on highly qualified personal and we pay attention to the needs of each customer, guaranteeing the best assistance and the best attention to the real requirements and needs.
Quality: we continuously work to make the perfect production’s processes and to guarantee the customers’ satisfaction. Our company is made by technicians and professionals which work in the time, modes and methods defined by the management system in compliance with the laws, with the field’s technical norms, with the constant search of the best performances to guarantee a high quality product.
Research and innovation: we continuously invest to increase and to improve our know-how, one of our hardest values. We are sure that the innovation is our principal source of increase, and for this reason our R&D department continues to develop new technologies and ideas to increase the customer’s satisfactions with innovative and avant-garde projects.