Bottecchia transforms the purchasing experience into an immersive digital one at Bike Expo Warsaw

The eighth edition of PEKAO BIKE EXPO - National Bicycle Test in Warsaw has just successfully concluded, an unmissable event for all enthusiasts and professionals in the Central-Eastern European bike sector.

At the iconic PGE Narodowy, the Bottecchia stand was among the most visited, confirming the growing appeal of the Italian brand beyond national borders. The space was conceived as a travel story through the world of Bottecchia, starting from the roads of the top road bikes EMME 5 and Aerospace, moving to the trails with Gravel Titan and Overland, and finally arriving at urban centers with the new Bosch e-trekking bikes Monaco and Berlino.

The reception from visitors and industry operators highlighted how the Bottecchia brand is perceived not only as a manufacturer of high-end bicycles but as a true symbol of Italian style and technological innovation.

Thanks to the dedicated workstation, visitors were able to create their own bike on Chrome Lab, choosing from hundreds of color combinations. However, the experience was not limited to the screen. Thanks to augmented reality, users could virtually project the newly configured model inside the stand, viewing it life-size and appreciating every single detail of the textures and components.

Bike Expo was not only a showcase but a concrete opportunity to listen to the market, gather feedback, and share our vision for the future of two-wheeled mobility: innovative, high-performing, and increasingly oriented towards the needs of the modern cyclist.