Pisa Area Bike Days

Three intense days, many bikes tested, and an ever-growing desire to cycle: the Terre di Pisa Bike Days proved to be one of those events where the passion for cycling is truly palpable. In the heart of Pisa, between the expo area and routes immersed in the territory, we had the opportunity to meet many riders: those seeking performance, those seeking new sensations, and those simply looking for a great ride.

It was the perfect occasion to meet our community and beyond, because the Bike Days represented a strategic moment for direct discussion with enthusiasts, media, and industry operators, in a context that combined product and territorial enhancement.

From pure road cyclists to gravel lovers, and even curious newcomers to electric bikes, Bottecchia showcased the best of its Follow Your Instinct 2026 collection to everyone, meeting the needs of the most demanding cyclists.

The beating heart of the event was the expo & test area at Giardino Scotto, where participants could choose from dozens of models to test on organized routes. From EMME 5, to Gravel Overland, all the way to e-MTBs TEASER and HYDRON, the public was able to benefit from the advice of our staff and test the bikes on diverse routes, where each model could best express its qualities.

The guest of honor for the Mountain Road Ride on Sunday, powered by Bottecchia, was the award-winning champion Fabiana Luperini, winner of 5 Giro d'Italia, 3 Tour de France, 4 Italian Championships, and many other high-level competitions. A unique moment of sharing with a champion who wrote some of the most beautiful pages in women's cycling of all time.

Events like this remind us why we do what we do: to get more and more people in the saddle, truly experiencing cycling.

Next stop? Stay tuned.