BOTTECCHIA FORWARD 2027: 100 YEARS – THE NEXT RIDE

Over one hundred dealers from all over Europe gathered on August 2nd and 3rd at the Galzignano Resort Terme & Golf in Galzignano Terme (PD) for Bottecchia Forward 2027, the annual event dedicated to the sales network for the preview presentation of the new collection.

This year, the event took on an even deeper meaning thanks to the concept "100 Years – The Next Ride", the message that will accompany Bottecchia in the brand's new course.

For Bottecchia, the future does not represent a new starting point, but the natural evolution of a journey that began one hundred years ago. An authentic story made of roads, hard work, workshops, competition, people and territory: values that continue to represent the company's heritage and the foundation upon which to build tomorrow. The theme Forward summarizes this vision: choosing not to stand still, looking ahead with courage, investing in the product, in brand identity and in the relationship with its network of dealers.

During the meeting, the 2027 collection was exclusively presented, a range that further strengthens Bottecchia's positioning through a more contemporary, recognizable, and competitive identity. A collection designed to speak more powerfully to its target audience: those who choose the road over posing, those who experience cycling with authenticity and seek substance, character, and identity.

The Dealer Meeting was also an opportunity to share the Group's industrial and commercial strategy. “We are about to witness the birth of a new path based on three business units: motorcycles, engines and bikes. A strong and compact group with proprietary facilities, technical expertise and top-level partners.” Thus, Costantino Sambuy, CEO of the Fantic Group, illustrated the overall vision and development prospects of the entities that are part of it – Fantic, Bottecchia and Minarelli – highlighting the synergies and investments that support the group's growth.

Following this, Nicola Baggio, General Manager of the Bike Business Unit, delved into the strategic structure of the division that brings together Bottecchia and Fantic Bikes, illustrating the brand's renewal process and the objectives that will guide its development in the coming years: “Bottecchia is not starting from scratch; it is building on 100 years of real history, and from 2027 it will relaunch with a clearer, stronger, and more distinctive positioning. A leaner and more focused range that covers all segments, both in terms of categories and price points.”

“In today's market, a strategic partner is needed to guarantee availability, innovation, competitiveness, and reliability, and Bottecchia is ready to do just that.” Commented Marco Turato, Bottecchia's sales manager for Italy. “The results for '25 and '26 confirm the solidity of our business, and the foundations for a new phase of growth are finally consolidated.”

“The 2027 range is designed to respond to a more demanding, more technical, more selective market. Each model has a precise objective: to give dealers clearer, more competitive, and easier-to-explain products. Performance. Design. Identity.” Explains Riccardo Turato, R&D manager at Bottecchia.

The two days alternated between presentations of new products, commercial insights, discussions with the sales network, and networking opportunities, once again confirming the central role of dealers in the brand's development.

With Bottecchia Forward 2027, the company renews its commitment to authentic cycling, built on concrete values, innovation, and product culture.

Because after one hundred years of history, there is only one direction: to keep looking forward.

100 Years – The Next Ride.